Today’s guest is truly in a category of his own. A man who fundamentally believes that human potential is limitless. Tom Bilyeu, co-founder of the billion dollar startup Quest Nutrition ---  and co founder and host of the wildly growing show Impact Theory shares a very fascinating conversation with Ben about all things mindset, perspective, discipline and success. What You Will Learn: How to leverage self hatred to fuel your ambitions and propel you towards your goals. The best way to learn anything. Tom’s spiritual practices, habits and routines.   What #ttfubc is? The story behind 25 things you need to do to succeed at the highest level.     More On Tom:  Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Tom’s mission is the creation of empowering media-based IP and the acceleration of mission-based businesses. Personally driven to help people develop the skills they will need to improve themselves and the world, Tom is intent to use commerce to address the dual pandemics of physical and mental malnourishment. Tom regularly inspires audiences of entrepreneurs, change makers, and thought leaders at some of the most prestigious conferences and seminars around the world, including Abundance 360, A-fest, and Freedom Fast Lane. Tom has also been a guest on the Tony Robbins podcast and The School of Greatness podcast and has been featured in Forbes, Inc., Success, and The Huffington Post. Tom is currently on the Innovation Board of the XPRIZE Foundation.   Time Stamps: 2:20 - The beginning of Tom’s entrepreneurial journey. 8:30 - Using adaptive stress to construct an unbeatable mindset. 10:55 - The catalyst for change that started it all for Tom. 13:10 - Falling in love, laying in bed for three hours and feeling disgusted. 15:50 - The worst thing that ever happened to Ben. 17:00 - The best way to learn anything. 18:50 - Staying hungry when you have it all and playing at the highest level. 19:50 - How to find your passion. 20:30 - Tom’s vision while at Quest and now with Impact Theory. 24:00 - Using narrative to engineer massive change. 26:50 - The book that completely changed Tom’s Life. 28:45 - Using rituals to define pivotal moments 30:15 - Anchoring events and experiences for a lasting change in your mindset and character. 32:50 - Tom’s spiritual practices, habits and routines. 34:55 - Quantum entanglement. Are we all in the matrix? 40:43 - What your brain is making up. Seeing things that aren’t really there. 44:50 - Tom’s #1 piece of advice for everyone. 45:40 - Tom’s superhuman set of habits and beliefs that shape his reality. 50:30 - Tom’s daily routine. Meeting yourself in times of suffering. 53:15 - #TTFUBC and the story behind. Discipline. Man up. 55:15 - Key lessons learned from the 0 to $1,000,000,000,000 with Quest. 58:20 - The 25 things you need to do to succeed at the highest level and Where to get it. (link below) 1:01:05 - Optimizing time. How Tom prioritizes his time and dominates everyday. 1:03:00 - Think-a-tation, more routines and email. 1:08:40 - The genie analogy and an awesome question to ask when hiring.  Resources Mentioned: The Growth Mindset This is water The Power of Myth Power Sex & Suicide Spiros Michalakis Follow Tom & Impact Theory Impact Theory Instagram Twitter Facebook Youtube