Tom Bilyeu is the co-founder and President of Quest Nutrition, the second fastest growing privately owned company in the United States (currently valued at over $1 billion). He is also the founder of Impact Theory, a show dedicated to helping you achieve your limitless potential. Favorite Success Quote “Do and believe that which moves you towards your goals” Never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honor and good sense. Key Points 1. Find That Thing That Makes You Feel Alive  We live in an age of unprecedented freedom. Never before in the history of the human race have there been so many options available to so many members of the general populace. In the 21st century, our options and opportunities, like our potential, are nearly limitless. Traveling across the globe is easier than it’s ever been, growing your brand and authority has never been so scalable, and the ability to build a wildly successful business is now open to anybody with access to the internet. And yet… Despite the tremendous number of resources and the almost limitless amount of opportunity circulating the modern economy, recent polls still indicate that nearly 70% of the American workforce is disengaged with their career! How can this be? In an era of unparalleled choices and opportunity more than two-thirds of the entire nation spends 40+ hours of their week doing something they hate! While every individual is different and each circumstance is unique, I personally believe that the primary reason for this disconnect is simple. People are scared. They are scared that pursuing their dreams will be hard, they are scared that following their passions will be too difficult, and they are scared that they will fail. But guess what? Regardless of the path you choose to pursue, there will be challenges, there will obstacles, and there will be hardships. The struggle is an inevitable part of the human condition. No matter what path you choose to pursue, you will face challenges and trials, you will fail, and you will probably want to quit more than just once. But, if you decide to pursue that thing that makes you come alive, the thing that lights a fire inside of you, the thing that you are willing to devote the rest of your life to… Nothing will stop you. 2.  Tailor Your Activities to Achieve Cognitive Optimization  Since Tom founded one of the fastest growing health and nutrition companies in the world, it should come as little surprise that one of his “Secrets to success” is methodically optimizing his cognitive performance. No matter what goal you are pursuing, you will need to be operating at full blast in order to effectively make decisions, execute on ideas, and move the needle forward. And the quickest way to improve your own performance is to optimize the performance of the gray matter in between your ears. But how does one actually do this? How do you totally optimize your mind without spending thousands of dollars on supplementation, smart drugs, and crazy bio-hacking equipment? The truth is surprisingly unsexy. For Tom, it all starts with sleep. He is in bed every night by 9 p.m. and only wakes up whenever he feels rested and ready to attack the day. This is crucial to ensuring optimal brain performance since the majority of memory, association, and cellular repair happens while we are asleep. After optimizing his sleep, Tom will then head to the gym every single morning, flooding his brain and body with dopamine, endorphins, and endocannabinoids and getting his mind and body into a peak state. With his workout concluded, Tom will sit in silence to spend time “Thinkitating” which is, as Tom puts it, “Applying the afterglow of meditation to solve the greatest challenges in your life.” Basically, after concluding a short meditation session using Mark Divine’s box breathing technique, he will sit back and consciously contemplate the greatest challenges he’s fac