Have you created a strategic marketing plan for this year? Maybe you're looking for advice on where to start!In episode 332 of the Bokeh Podcast, Ashley Ebert of The Abundance Group and The Simply Elegant Group joins us to share the marketing formula she and her father developed for their clients to build a successful marketing plan. If you're ready to strategically think through every potential marketing channel, this episode is for you!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: The wedding planner for the everyday couple; saving their couples more than they cost them.Advice for Photographers: Learn from others, test, and adjust; continue to repeat this process. (26:20)Technique for Time: (29:48)Mindset: Concept of Work/Life IntegrationTactical: 30 Minute End-of-Day Wrap UpContent Recommendations: (34:25)Building a Storybrand Podcast - bit.ly/bp-storybrandpodcastMind Your Business - mindyourbusinesspodcast.comOnline Marketing Made Easy with Amy Porterfield - bit.ly/bp-onlinemarketingmadeeasyThe Art of Online Business with Rick Mulready - bit.ly/bp-artonlinebusinessMarketing Your Business with Stu Mclaren - bit.ly/bp-marketingyourbusinessOn Purpose with Jay - bit.ly/bp-onpurposeAwesome Marketing Formula (37:08)A - AdvertisingW - WebsiteE - EducationS - Social MediaO - OtherM - Meeting New PeopleE - Email MarketingAdvertising on Facebook: There is a slight learning curb. (39:40)Website Opportunity: Creating a clear message. (41:22)Education: Position yourself as an authority of knowledge to your prospective clients. (46:50)Social Media: Pick your platform and be all in. Ashley isn’t paying attention to TikTok for now, but focused on Pinterest in 2020. (53:46)Other Opportunities: Take time to think through something unique to do in your marketing. (58:14)Meeting New People: Change your mindset from sharing your business to learning about other businesses. (1:01:21)Email Marketing: Look at your ideal client through psychographics and behaviors in order to create better content for them. (1:10:55)Links:instagram.com/tagashleythesimplyelegantgroup.cominstagram.com/simplyelegantxotheabundance.groupinstagram.com/theabundancegroupWedding Pros Guide to Abundance FB Group: facebook.com/groups/weddingprosguidetoabundanceBuilding a Storybrand - bit.ly/bp-storybrandTailwindapp.comEpisode 270 - Sharee Davenport - bit.ly/bp-270