Building a unique brand isn't an easy task nowadays. We're inundated with consistent messaging to follow the latest tips and hacks to building a better business—encouraging us to do exactly what everyone else is doing.What if you took a look at your life and your past and built a brand based on your passion? In episode 450 of the Bokeh Podcast, Maranda Joiner joins us to discuss how she encourages her clients as a brand strategist to open up about their lives, build a brand based on their passions, and find a target market that they can serve. Listen in as she walks us through the process of exploring and building a brand based on your passion!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: Helping entrepreneurs figure out what to say on social media by helping connect their passion into purpose to make money. (1:57)Customer Experience: Make people feel heard, seen, and understood. (7:07)Technique for Time (13:57)Book Recommendations: (21:03)The E-Myth by Michael GerberThe Secret of Teams by Mark MillerStart With Why by Simon SinekBuilding a Business on PassionTying Your Purpose from Your Past (30:36)Passion vs. Viable Business (37:31)Turning Your Passion into a Viable Business (41:30)1. Start doing the work in the beginning before deciding on making it a business; test the market.2. Think about your target market and ideal client to know who you're creating your business for.3. Talk to your audience.Finding Your Target Market (48:29)1. Find similar businesses to yours' and study their audience.2. Look up books similar to what you do and read the reviews.3. Talk to your existing audience.Chik Fil A (55:38)Links:marandajoiner.cominstagram.com/marandajoinerfacebook.com/marandajoiner See acast.com/privacy for privacy and opt-out information.