What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.In episode 480 of the Bokeh Podcast, Whitney Smith of Dandelion Photography joins us to refine her brand position as a senior and teen photographer who brings fun and happiness to her clients through their experience with her. Listen in to hear the recommendations and ideas that will help her stand out from her competition even more.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBased in: Midland, TexasFocus: Fun and creative sessions for teens and seniorsBiggest pain points for clients: (13:14)People can't relate to them due to the age difference Motivation for starting a photography business in this market (15:54)Analysis of the competition (22:47)4 Ways to Establish a Clear and Distinct Brand Position: (31:20)1. Be the first to offer a service in your marketplace2. Be the first to own a position for a service that already exists3. Offer a variation on a service4. Name a target marketDiving into Whitney's current position statement (33:40)Suggestions:1. Add more color to website to highlight target market2. Include images that show extreme happiness3. Update copy on website to communicate what clients will experience with Whitney vs the other area photographers4. Include a Call to ActionLinks:dandelionseniors.cominstagram.dandelionphotogfacebook.com/dandelionphotographypowerthesaurus.org See acast.com/privacy for privacy and opt-out information.