What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Location of Nikki's photography business:  Appleton, Wisconsin (3:45)Definition of a Brand Position Statement: (5:25)A unique value proposition (UVP) that sets your business apart from the competition in your market.Benefits of a Clear and Distinct Brand Positioning: (6:10)A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsNikki's focus: Family and Newborn Photography (8:46)Pain points of Nikki's client base (23:00)Driving motivation for Nikki and her photography business (29:32)Analysis of Nikki's competition (39:00)Potential Brand Position Statement (57:44)Heirloom Photographs for Appleton FamiliesLinks:charitywater.comdaphodilphoto.cominstagram.com/daphodilphoto See acast.com/privacy for privacy and opt-out information.