58 min listen
#401: Brand Position Consultation - Julie Gile
#401: Brand Position Consultation - Julie Gile
ratings:
Length:
48 minutes
Released:
Jul 7, 2020
Format:
Podcast episode
Description
Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBrand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)Why Julie Got Started in Photography (14:5)Competition (19:04)5 Ways to Establish a Clear & Distinct Brand Position:1. Be first to own a position2. Offer a service that doesn’t exist3. Offer a variation of a service4. Name a target market5. Present a unique messagePotential Brand Position:I Tell Your Brand’s Story with Strategic Photographs(Subtext: Impactful Brand Photography to Convert Your Next Client)Links:juliemgilephotography.cominstagram.com/jmgilephotographyStart with Why by Simon Sinek - bit.ly/bp-startwithwhy See acast.com/privacy for privacy and opt-out information.
Released:
Jul 7, 2020
Format:
Podcast episode
Titles in the series (100)
#1: Race Cars, Romance, and Racism - Dee and Kris Robinson: Many thanks to Dee and Kris Robinson of deeandkrisphotography.com for their willingness to be the first interview for this new podcast, but secondly for their beautiful vulnerability and transparency as we discussed such a wide range of topics.... by Bokeh - The Photography Podcast