We've talked about the variety of ways you can advertise and market your photography business on the Bokeh Podcast. We've even shared how to set up Google Ad Campaigns in previous episodes,.In today's episode, our special guest, Yaneck Wasio, joins us for another episode to share how to design an effective Google Ad Campaign that converts! Listen in as he guides us through 5 principals to a strong ad campaign!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Customer Experience: Actively listen (5:08)Getting Started with Google Ads (8:44)Advantages of Google Ads (10:51)- Your audience is actively searching for your services.Disadvantages to Google Ads (13:28)- They can be more expensive than FB AdsGoogle Search vs Google Display Ads (13:50)5 Principals of a Strong Google Ad Campaign (20:31)1. Keywords2. Ad Copy3. Monitoring4. Landing Page5. Email & Communication Follow UpKeywords (21:21)Broad TermsKeywordsNegative KeywordsWriting Good Copy for Ads (27:14)Adwords Campaign Structure (27:53)Campaigns > Ad Sets > AdsMonitoring Ads (34:07)1. Keyword Monitoring2. Ad Performance3. Google Ads w/ Google AnalyticsSetting Goals (37:46)Landing Pages (41:42)Follow Up via Email (47:08)Linkswasiophotography.cominstagram.com/wasioheadshothotsauce.comEpisode 310: The Art of Print SalesEpisode 43: How to Move Into a New Market See acast.com/privacy for privacy and opt-out information.