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#452: How to Run a Monthly Photo Subscription - Caroline Axvig

#452: How to Run a Monthly Photo Subscription - Caroline Axvig

FromBokeh - The Photography Podcast


#452: How to Run a Monthly Photo Subscription - Caroline Axvig

FromBokeh - The Photography Podcast

ratings:
Length:
50 minutes
Released:
Jan 7, 2021
Format:
Podcast episode

Description

One thing that holds many photographers back from going full-time is the lack of consistency in income year round. Caroline Axvig has found the solution—monthly photo subscriptions.In episode 452 of the Bokeh Podcast, Caroline joins us to share how her monthly photo subscriptions for bloggers and influencers allows her to expect consistent income on a monthly basis! Listen in as she highlights how she's structured these subscriptions and why they're successful in her business!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: I create on-brand lifestyle imagery and provide brand coaching for small businesses, bloggers, and influencers. I believe that my combination of creativity and community will help you grow your audience and reach your goals. (01:57)Customer Experience: Get to know each individual customer as a person. (11:09)Technique for Time:  Blocking Sundays off from work. (15:45)Delegation: Recent experience with a workflow/office assistant. (21:02)Book Recommendations (25:58)Brene BrownDeep Work by Cal NewportProfit First by Mike MichalowiczMonthly Photo Subscription (29:21)3,6,12 month subscriptions.Review the Subscriptions Here >>Why Subscriptions (34:07)1. Consistent income2. Clients feel like co-workers rather than customers.3. Spending time with like-minded entrepreneurs.4. New creative challenges every week.Drawbacks to Subscription Model (38:44)1. It is a lot of work to turn around quickly.2. It’s hard to raise/change prices with recurring clients.Caroline’s Workflow for Quick Turnarounds (43:07)Linkscarolinethephotographer.coinstagram.com/carolinethephotographercarolinethephotographer.co/membership See acast.com/privacy for privacy and opt-out information.
Released:
Jan 7, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all. See acast.com/privacy for privacy and opt-out information.