Keywords: the words potential clients use when searching for a photographer! Are you including keywords on your website that will actually drive traffic to your business?Kyle Goldie is here to explain how to strategize in order to find and use the best keywords for your website! Listen in to episode 515 as he shares the types of keywords to use, as well as tools for monitoring not only your own site, but also your competitor's in order to stay at the top of the list.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position (2:39)Creating a great customer experience (10:48)Technique for time management (15:40)What are keywords and how do they relate to SEO? (29:00)How do photographers strategize with keywords? (38:13)Types of keywords :1. Transactional (area + job title)2. Brand awareness3. ValueTools for using the "Right" keywords (45:53)Keywords Everywhere Chrome extensionKeyword Surfer Chrome ExtensionKeyword ChefMain steps to take for optimizing your website (52:31)1. Do your SEO keyword research2. Optimize your on-page SEO (titles, meta descriptions, etc.)3. Check your website structure to ensure you're converting4. Use an outside resource to check pricing structureLinks:charitywater.orgkylegoldie.com/helpinstagram.com/kylegoldie See acast.com/privacy for privacy and opt-out information.