We've heard the importance of optimizing your website for search engines, but are you taking advantage of Google My Business?Our producer, Haylee Gaffin comes out from behind the scenes to explain how setting up her Google My Business listing has increased website traffic, bookings, and overall profit for her photography studio! Listen in as she walks us through the detailed process of setting up your Google My Business listing!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: Helping small businesses and entrepreneurs grow their business through photography, marketing, and podcast production.Customer Experience: Communication (8:58)Communication in Delegation (14:18)Technique for Time: (18:05)Honeybook - Get 50% off.Asana / TodoistTime BlockingOutsourcing/Delegation (22:38)Accounting/TaxesSocial Media MarketingBook Recommendations: (26:00)Chasing the Bright SideTo All the Boys I Loved Before21 BallonsGoogle My Business Listing (31:50)Success in Google My Business Listing (33:37)40% of Studio Rentals Come From Google50% of Headshot Clients Come From GoogleRankings on Google (30:41)Chattanooga Photography Studio:#1 on SEO#4 on Google My Business ListingsChattanooga Headshot Photographer#6 on Google My Business ListingsNot Even on the First Page of SEOSEO & Google My Business ListingSetting Up My Google Business Listing (38:30)1. Head to google.com/business and create your account.2. Set up your business listing or claim the existing business.3. Add your business information.4. Verify your business (by postcard, phone, or email).5. Add photos to your listing.6. Add a Business Description or Brand Position.7. Begin creating content posts to your Google My Business Listing.Three Considerations in Ranking Your Google My Business Listing (43:35)1. Distance2. Relevance3. ProminenceRequesting Reviews (47:01)Linksinstagram.com/hayleegaffininstagram.com/gaffincreativestudiogaffincreative.com/studioEpisode 53: Those Are Mine! Getting Credit for Our Work See acast.com/privacy for privacy and opt-out information.