Which is more effective in booking clients - the attractive elements of a website or the practical information shared on the pages?Both! Karie Denny shares with us in episode 490 of The Bokeh Podcast that a professional website should be both aesthetically appealing AND informative! Listen in as she shares tips for what to avoid when designing your website, as well as key elements that are must-haves!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Ace and Whim's Brand Position (5:15)Creating a great customer experience (9:33)- Honesty- Patience- PersistenceBalancing time between family and running a business (17:49)Book Recommendation (23:51)Building a StoryBrand by Donald MillerElements of a website that are visually appealing but not necessarily helpful in converting clients: (29:16)1. Using pretty fonts that are difficult to read2. Too little copy3. Designing a website for peers instead of potential clientsStrategies for effective website design: (46:41)1. Clear and creative CTA's (Calls to Action)2. Include movement and transitions on your pages3. Have a clear and present brand position4. Offer a freebie that allows you to capture email/contact info5. Create a visual flowLinks:aceandwhim.cominstagram.com/aceandwhim See acast.com/privacy for privacy and opt-out information.