35 min listen
#538: Tips for Breaking Into the Luxury Portrait Market - Brenna Heater
#538: Tips for Breaking Into the Luxury Portrait Market - Brenna Heater
ratings:
Length:
57 minutes
Released:
Dec 21, 2021
Format:
Podcast episode
Description
How would you like to book fewer sessions yet make more money? Sound too good to be true? Less truly can be more!
In episode 538 of The Bokeh Podcast, Brenna Heater shares how you too can work less and make more by focusing on the luxury portrait market in your area! Hear her six steps for breaking into the luxury market, which include creating a closet, sending client gifts, and more!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (4:20)
Creating a great customer experience (6:20)
Technique for time management (7:39)
Outsourcing/Delegation (11:27)
Book Recommendations (16:52)
Never Lose a Customer Again by Joey Coleman
Business Made Simple by Donald Miller
Bokeh Bookshelf
How Brenna defines luxury as it relates to portrait photography (19:29)
Brenna's motivation for getting into the luxury market (26:52)
Drawbacks or challenges to focusing on the luxury market (28:29)
Steps for breaking into the luxury market (34:00)
1. Build a luxury client experience by determining each touchpoint that you have with clients
2. Incorporate client gifts into your client experience
3. Start a client closet
4. Offer albums
5. Offer prints and products to your clients
6. Help clients design a gallery wall
Links:
https://www.charitywater.org
https://www.instagram.com/brennaheater
https://www.brennaheater.com
Box Fox gift boxes
https://balticborn.com
https://freepeople.com
Brenna's Client Closet blog post
https://kiss.us
https://whcc.com
In episode 538 of The Bokeh Podcast, Brenna Heater shares how you too can work less and make more by focusing on the luxury portrait market in your area! Hear her six steps for breaking into the luxury market, which include creating a closet, sending client gifts, and more!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (4:20)
Creating a great customer experience (6:20)
Technique for time management (7:39)
Outsourcing/Delegation (11:27)
Book Recommendations (16:52)
Never Lose a Customer Again by Joey Coleman
Business Made Simple by Donald Miller
Bokeh Bookshelf
How Brenna defines luxury as it relates to portrait photography (19:29)
Brenna's motivation for getting into the luxury market (26:52)
Drawbacks or challenges to focusing on the luxury market (28:29)
Steps for breaking into the luxury market (34:00)
1. Build a luxury client experience by determining each touchpoint that you have with clients
2. Incorporate client gifts into your client experience
3. Start a client closet
4. Offer albums
5. Offer prints and products to your clients
6. Help clients design a gallery wall
Links:
https://www.charitywater.org
https://www.instagram.com/brennaheater
https://www.brennaheater.com
Box Fox gift boxes
https://balticborn.com
https://freepeople.com
Brenna's Client Closet blog post
https://kiss.us
https://whcc.com
Released:
Dec 21, 2021
Format:
Podcast episode
Titles in the series (100)
#13: 5 Important Systems for Your Business - Nathan Holritz: Does your photography business feel a bit chaotic? Do you feel like you're left with little to no time at the end of the work day or week for yourself and those closest to you? In part 2 of this two-part series on gaining more freedom and flexibility... by Bokeh - The Photography Podcast