Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:* Analyzing and utilizing podcast metrics.* Ongoing optimization of topics and structure. * Increasing SEO rankings and measuring ROI.Listen to learn why more B2B marketers are embracing podcasting and Dot’s best tips for turning your business podcast into a revenue engine.Time Stamps:* (01:20) Dot’s notable SEO/marketing influences * (4:00) What is account-based podcasting?* (7:30) Increasing SEO rankings for your podcast* (18:40) What podcast metrics to focus onContact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Dots on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsCheck out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works