SEO and digital marketing are evolving at a near-constant pace – are you keeping up? In this episode, Jeff Kivett, Founder and Principal at MediaFuel, reveals the strategies he’s seen come and go over the past 20 years, as well as those that have endured the test of time. Jeff also dives deep into the evolution of SEO and digital marketing to share incredible insights for digital marketers. ---------Quote“I got this report and it's all this content that people search for. I go, ‘Well, this is interesting.’ It’s what we should be writing about because it’s what people are searching for. This is like all the manual stuff we had to do back in the day… The moment of truth: we have our Monday executive meeting and we pull up the report – page one, baby. Look at that! I was blown away.”---------Key TakeawaysPost-pandemic workers are looking for more info on company culture; organic SEO can help by publishing content on workplace culture – key for any company’s toolkit when attracting talent.For marketing agencies, it’s not always about marketing to everyone with a business. Instead, Jeff says to aim for customers looking to attract new talent and are in it for the long haul.When building an SEO strategy, ask a lot of questions. Who's your ideal customer target? Who are the competitors? What are your goals? Time Stamps:* (:56) Meet Jeff Kivett,  Founder & Principal at MediaFuel* (3:24) What’s better to attract candidates: organic SEO or paid media?* (7:21) When did SEO first come on Jeff’s radar?* (15:44) SEO strategies that withstand the test of time* (23:26) Marketing myths busted* (24:29)  Advice for companies looking for a digital marketing agency* (25:39) Marketing tools Jeff can’t live without --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Jeff on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about MediaFuelLearn more about DemandJump