Are you ready to join the SEO revolution, but not sure how to get started? In this episode, we dive deep into content strategy with Morgan Cooper, Head of Marketing and Customer Success at Ocurate. You’ll learn how to align sales and marketing, focus on customer pain points, avoid vanity metrics, and more.---------Quote“We were writing what we thought to be the content that our customer wanted. In all honesty, there were very few interviews with our customers prior to drafting that content. When we didn't get the traction we were hoping for, it was like, ‘Well, why not?’ And of course, we were not writing about where customers were at or what they cared about.” ---------Key TakeawaysThe customer’s online buying journey is not linear, so content for content’s sake is no longer enough. You need a content strategy to move customers through the funnel. Holding Sales and Marketing accountable to a revenue number takes you away from focusing on vanity metrics, and instead ties directly into efforts impacting the pipeline. Talk to your customers, always! Time Stamps:* (:55) How Morgan became Head of Marketing and Customer Success at Ocurate* (3:56) What are SEO strategies used in Saas?* (7:36) How to learn your customer’s pain points* (14:26) How to align Sales and Marketing to avoid vanity metrics * (17:51) Staying authentic in your marketing* (20:35) Marketing tools for your content strategy * (27:20) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Morgan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about OcurateLearn more about DemandJump