This episode features Christopher (Toph) Day and Ryan Brock, the CEO and Chief Content Officer at DemandJump, a marketing strategy platform that increases page-one rankings. Toph and Ryan kick off the inaugural episode by diving deep into modern-day SEO expectations vs. reality and share their ground-breaking strategy for organic search. Their conversation wraps up with a preview of topics you can expect to be covered by experts on the show - from search data to marketing tools, strategy, and more.---------Quotes"There’s a paradigm shift in the way we think when we do marketing. It's time to stop thinking about your domain expertise. Stop thinking about your product and instead start thinking, talking, and writing about the most important and most connected questions in searches that your target market has right now. That's the key.” - Christopher Day“The search engines don't necessarily want you to think it's a game that you can win. That requires you to put in hard work, to be human, to ask hard questions, and to provide valuable content. When you think about it in those terms, it's a lot simpler than a lot of people imagine.” - Ryan Brock---------Key Takeaways4.5 million blogs will be written today, and 90% will see zero traffic. Their missing ingredient? Providing their audience actual valuable content that drives results.There are no fancy tricks to hack SEO success. The key to real results is giving your audience exactly what they want. Data for data's sake is not the sole component of a marketing strategy, but instead, be one of many that also includes an emphasis on crafting the right content.---------Time Stamps:* (1:00) Meet the hosts, ‘Toph’ & Ryan * (5:15) Marrying the art of storytelling with target-market data* (9:40) How SEO has changed in the past 10-15 years* (17:04) Treating digital marketing the same as ‘in-person’* (20:40) Why you should beware of instantly-gratifying results* (23:30) Toph & Ryan share their inspiration for starting the podcast* (25:35) Upcoming topics listeners can expect to be covered on the show--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about DemandJump