In a content-saturated marketplace, it’s more important than ever to make sure you're providing value. That’s why we talked to Daniel Dietz and Bryan Jurus, the U.S. CEO and Director of eCommerce of Longevity Labs, who have mastered this challenge as category creators. In this episode, they uncover the secrets behind their go-to-market success with a case study on how they grew sales from zero to $2.8M in 18 short months.---------Quotes“We realized that instead of taking this very broad approach of how to become longevity thought leaders, we needed to narrow down on those high-converting, highly interested consumers, and then start to establish and move beyond that into lookalike audiences... Within 30 day period, we experienced such an influx of growth that we realized we had hit something.” - Daniel Dietz, CEO, Longevity Labs, U.S.“There are some elements of technical SEO you need to pay attention to: do pay attention to page load speed because that affects the user experience... But if you're going to alter the quality of your content to try to make it fit more into what someone's telling you in the Google sphere of influence? No. Just make the best possible content you can and people will thank you for it. You'll get customers in the long run."  - Bryan Jurus, Director of eCommerce, Longevity Labs---------Key TakeawaysIt’s not about just creating content, but it's about creating valuable content that is answering a particular question – that's what search engines rewardUse marketing and conversion data to influence product development strategy, especially if you own the SEO around a certain product segment.Technical SEO is outdated; pay attention to the user’s search experience and create the best possible content to retain customers in the long run. ---------Time Stamps:* (1:02) Daniel and Bryan’s roles at Longevity Labs * (7:20) How they discovered their target market’s pain as a category creator* (10:57)  A pillar-marketing strategy that created awareness and leads to conversions* (16:13) The transformative results of aligning to your customer’s desires * (30:13) Guests bust SEO myths and share their favorite marketing tools --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Daniel on LinkedInConnect with Bryan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about spermidineLIFELearn more about DemandJump