In this episode, we're talking about how to turn data into actionable insights that improve online campaign results with Dan Adams, Switchboard Software's VP of Revenue. You’ll hear insights from Dan’s 20+ years of experience in Technology/SaaS about navigating the data explosion, including advice on leveraging data science, creating data-driven go-to-market strategy, tools to organize data, alignment to target customer behavior, and much more.---------Quote"I've seen marketing efforts that haven't been generating the top 2 priorities... inbound leads and sales accepted opportunities. We want to drive all of our marketing effort towards those 2 things that really help us have a further picture: what does it cost to acquire a customer, and what is the ROI of our advertising spend? But it's all is based upon us generating more inbound leads and more sales accepted opportunities." ---------Key TakeawaysWhen working with clients to combine data into useful insights, Dan focuses on 3 key areas: 1) customer acquisition, 2) returns on advertising spending, and 3) the overall lifetime value of getting a new customer.You can move data from point A to point B, but if the data is coming in from numerous sources and is not clean, verified, transformed, or unified - you have a data dumpster.The first step in aligning content to customer pain points is meeting the customer where they are, then starting a conversation that can pivot into your company’s value.---------Time Stamps:* (1:02) Dan’s role at Switchboard Software as VP of Revenue * (3:11) Data and digital transformation as a way of doing business* (6:38) How to leverage data science to drive growth * (13:52) Tools to help organize data * (15:36) Improving the relationship between Marketing and Sales* (21:09) Creating a data-driven go-to-market strategy* (27:34) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Dan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about SwitchBoard SoftwareLearn more about DemandJump