Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.Don't miss his key takeaways on:(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.(*) The Future of Generative AI in SEO - Advice for challenges and future strategies.Time Stamps:* (02:40) What was SEO like in the Y2K era?* (05:40) The formalization of SEO during 2010-2013* (09:10) How competitiveness drove the democratization of content* (14:10) The biggest mistake content marketers make today* (21:50) The fearless future of generative AI in SEO* (31:29) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger. Follow Robert, Ryan, and Drew on LinkedIn.Learn more about The Content Advisory, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill & Melinda Gates Foundation.Blast from the past: you can still visit the original Space Jam site from 1996!We discovered that Robert is a fellow Trekkie. Listen to the original 1960s Star Trek theme, and get in the spirit of boldly going where no man has gone before.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.