Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197)  Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. Chpater 3 focusses on websites and website design. We explore: Why clinics and injectors need a website 'DIY' template-style websites vs professional custom built websites Why you need to have a branding strategy prior to creating your website What content needs to be on a website and how to tailor it for people searching on Google How websites are typically structured and how to best guide prospective patients How to keep your content relevant for how patients think Stock imagery vs doing your own bespoke photoshoot  Making sure that the booking process is simple and seamless Why you might want to consider using a chatbot on your website Why blogs are so important - but also need to be done in the right way What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it Search Engine Optimisation and how to tweak it Metadata and why updating it is so important Using ChatGPT for creating content    Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: Access up to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine)  Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts Access to eight pre-recorded IA Webinars Access to IA Hints & Tips videos and content every Monday Access to our growing IA Library of clinical papers, books and resources Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons Shadowing opportunities in clinic with Dr Jake Business mentoring opportunities with David Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: FoFollow Rick on Instagram Follow Rick's company Look Touch Feel