Episode 227 hosts Dr Sunny Dhesi, a General Practitioner from Rutland, UK. In this episode we cover one of the most commonly asked questions amongst injectors -  what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software. We discuss: Sunny's background What 'CRM' means Why clinics need a clinical software system Why choosing a system is so difficult How the marketing of software doesn't always equate to the reality of using it Why there isn't a perfect CRM software How and why injectors often ignore the business side running their clinic Why understanding a patients journey is so important Learning how to interpret the back end of your CRM data Trialling software before commiting to it SPECIAL OFFERS: Check out all of our current partnership offers here SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast Click here to support us PATREON: Join our Patreon for a wealth of injectable and business education in addition to global networking opportunities Also get access to: - Business mentoring opportunities with David (additional cost, limited slots) - Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Contact IA and other important links Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Follow Dr Jake on Instagram  Follow David on Instagram