Episode 222 hosts Marissa Dennis, a Nurse Practitioner from Kelowna, Canada.  Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada.  'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 8, we explore: Marissa's career prior to becoming an injector The pros and cons of working for someone else Why she chose to open her own clinic How working a brand expert can help clarify your business identity Her business strategy when she started her clinic Her approach to finding staff How to price yourself Why she set up her training school MAIA The minefield of marketing SPECIAL OFFER! Get 15% off in person and online training opportunities with MAIA! Click here to browse the courses and use the code 'IA23' before checking out to apply the discount.   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education & business support platform called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - Weekly IA Business Hints & Tips (Videos of business hints and experiences) - Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features and more) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - Periodic IA Zoom sessions (Join other IA Patrons for live injectable & business sessions) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch our IA Webinars (Eight webinars recorded during the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   SUBSCRIBE TO IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   CONTACT INFORMATION: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   DR JAKE SLOANE: Follow Dr Jake on Instagram  Dr Jake's website   DAVID SEGAL: Follow David on Instagram   OUR GUEST: Follow Marissa on Instagram