Episode 220 showcases our hosts Dr Jake Sloane, David Segal & a guest appearance from our new Marketing Manager Kendel Young. (This was a totally unplanned chat where we hit the record button in our studio after a team meeting!) In an already congested social media world, Meta has launched a new app called 'Threads'. In just a few days it became the fastest downloaded app ever, even beating ChatGPT and boasting over 100 million users by week one. But is an app that has seemingly been created to take on Twitter also relevant to aesthetic businesses? We explore: What Threads is exactly What Twitter is traditionally used for and who was using it How Threads is so similar to Twitter - but why it also has a massive advantage What the basic functionality of Threads is How a text-based app feels different compared to visual mediums like Instagram Whether this can lead to more authenticity and a better connection with your followers Why you shouldn't replicate your other social media content on Threads How to sign up to Threads   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education & business support platform called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - Weekly IA Business Hints & Tips (Videos of business hints and experiences) - Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features and more) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - Bimonthly IA Zoom sessions (Join other IA Patrons for live injectable & business sessions) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch our IA Webinars (Eight webinars recorded during the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   SUBSCRIBE TO IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   CONTACT INFORMATION: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   DR JAKE SLOANE: Follow Dr Jake on Instagram  Dr Jake's website   DAVID SEGAL: Follow David on Instagram