Episode 193 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In chapter one we focus on social media and content creation. We explore: What we mean by digital marketing and why it's so vital for injectors & businesses  What social media is and what it's purpose is The main channels:  Instagram, Facebook & Tik Tok What exactly each channel does in it's simplest form and how each channel differs Instagram - why it's the most popular social media channel chosen by injectors How Instagram has evolved and why it's far harder to grow your account now  Follower numbers vs engagement  Why relying on Instagram for your social media & content strategy is very dangerous What function Facebook does better than Instagram (and maybe even Zoom) Tik Tok and how it creates viral content so quickly Why this doesn't necessarily mean new business for clinics and injectors YouTube & why injectors should consider using it for content  Content strategies and planning social media    This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this) Dr Jake & David thank their amazing IA Patrons who have helped support the day to day running of the podcast. Become an IA Patron too & get the following benefits: - Be acknowledged as an IA Patron on our website - Access to our IA Patron whatsapp group where we discuss tips, tricks, cases, business support topics and more   - Access our new 'IA Live' sessions (Business & Injectable Zoom sessions) led by our hosts - Watch our IA webinars - Access to our growing IA Library of clinical papers, books and resources    Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: Follow LTF on Instagram Follow Rick on Instagram