Episode 27 hosts Drew Hankin, the founder and managing director of Azuri Group. Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, branding, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry. In this episode we explore what digital marketing actually is, how this translates to the cosmetic industry, how Facebook and Instagram dominate and how these can be leveraged to increase both engagement and ultimately, improve bookings and sales.