More and more companies are turning to podcasts as a way to reach their target audience. And it's not hard to see why: podcasts are an incredibly effective marketing tactic that can help you build relationships with your customers, generate leads, and grow your business. But that's not all. in fact, there are many more benefits to starting a podcast for your business.

To discuss all the benefits of podcasts and why your business needs one, I invited Trent Anderson on the show. Trent is the Head of RevOps at Podchaser and in this episode of the Funky Marketing Show, we talk about everything you need to know about podcasts and why they're such a valuable marketing tool.

If you're thinking about starting a podcast or are looking for ways to improve your existing show, this is the episode for you. Tune in now to learn more!

Overview of what we went through:

0:00 - Intro
2:15 - Creating relationships through podcast
5:00 - Ideal tactic to get into conversations with ideal customers
7:59 - Why most podcasts fail
9:18 - Written content should support your podcast initiative 
13:17 - Extracting the strategic narrative from companies that don't know what are they doing
17:10 - Books to get inspiration from
18:10 - Using podcasts as a research tool
24:01 - Be passionate about your content, people will trust you more
26:41 - Real conversations are happening in the audio format
29:00 - Podcasts are the best way to learn about specific subjects
31:32 - Using the podcast as a way to get into new markets
33:31 - Always try to get in the conversation with the right people
34:39 - There are no excuses for not starting a podcast
36:53 - Trent shares a real-life example of how he used research interviews and podcast appearances to get into new markets
41:47 - What do we need to measure when it comes to the podcast?
45:11 - Getting the feedback, topic ideas, and improving the quality of content
46:42 - Podcast advertising attribution
50:19 - Take the topic, digest it and see if it works for you
53:11 - Where you can find more about Trent
53:58 - Outro

Find more about Trent:
https://www.linkedin.com/in/growthtrent/
https://twitter.com/trentanders0n
https://www.podchaser.com/

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


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