These days, the term "thought leadership" is tossed around a lot.

Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business?

To discuss these things and to get some answers, in this episode of the Funky Marketing Show, I sat down with Ashley Faus, Content Strategy Lead at Atlassian, a multibillion-dollar software company.

Ashley has a lot of experience with thought leadership and she was kind enough to share some insights on what it takes to be a thought leader, how to use thought leadership to scale your business, and how to get started if you're new to the idea.

For this episode, I won't tell you to sit down and relax, instead, I want you to get a pen and paper because there are a lot of great insights and actionable tips that you'll want to take note of.

Here's a quick overview of what we covered:
0:00 - Intro
1:27 - Developing the vibe of the show
3:48 - Ashley's background story
5:53 - Should developers do the writing for the developers' topics
8:48 - Using different talents to improve your work 
12:02 - The importance of having feedback calls with clients
13:56 - Having a playground mindset
18:14 - Balancing customer experience
20:40 - Always think about the way people are coming to you and how they use your product
23:42 - Thought leadership is not what you think
30:29 - The majority of the people on LinkedIn are either in marketing or sales
31:58 - The point of thought leadership
36:05 - Share to the point where you share everything
36:56 - Thought leaders are pissed
37:54 - Incremental progress is the key
39:58 - Show people where they are making mistakes on their own example
41:41 - What’s the value of thought leadership
44:28 - Where is LinkedIn going
50:33 - Comments from the chat
51:14 - Social platforms are evolving in their own way
53:49 - Outro

Connect with Ashley:
https://www.linkedin.com/in/ashleyfaus/

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
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Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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