58 min listen
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
ratings:
Length:
58 minutes
Released:
Mar 5, 2024
Format:
Podcast episode
Description
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Topics Covered00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episodeResourcesFamous & Gravy Podcast AlliesAnswer The PublicPodRollSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 daysConnect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Released:
Mar 5, 2024
Format:
Podcast episode
Titles in the series (22)
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience by Podcast Marketing Trends Explained