Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well.? What did you think of this episode? Click to cast your vote: ? Nailed It! ? Solid ? Meh ? Do betterTopics Covered00:00 Intro00:49 9k email subscribers… 350 downloads02:41 How listeners choose what content to engage04:50 The role of 'Jobs to Be Done' in podcasting11:32 Why our audiences are tuning us out experiment15:30 Understanding your Total Addressable Market18:32 Strategies for retaining podcast listeners21:24 Earning the right to long term listeners26:28 Breaking down our casual listeners repsonse data29:01 The challenges of creating career-adjacent content30:16 Creative ideas to engage more listeners33:36 What listeners like about our titles and descriptions37:13 Using feedback to guide your content strategy41:50 Why non-listeners choose not to listen44:06 How to break through to non-listeners49:43 How we’re incorporating this feedback⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesCheck out our full audience survey dataWalkthrough: How to replicate this survey for your showSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback