"It takes a lifetime to build a good reputation, but you can lose it in a minute."Today, we're putting the idea to the test.Because in our latest podcast roast, we're featuring a brand new show featuring two veteran, highly successful, much beloved creators who are teaming up for the first time.In theory, Stephen Robles and Jason Aten, hosts of Primary Technology should have it all figured out.Stephen, after all, is the much beloved former host of the Apple Insider podcast, while Jason is an experienced tech writer for Inc. Magazine.But theory doesn't always translate into reality.And what got you here, doesn't always get you there.Given the pedigree, my expectations going into this roast were high.And while there's a lot to learn from what Stephen & Jason are doing right with the show...There's one major oversight with their packaging that is likely costing them dearly. And it's a mistake they're far from alone in making.? What did you think of this episode? Click to cast your vote:? Nailed It!? Solid? Meh? Do betterTopics Covered0:00 Intro 00:29 Introduction to Primary Technology 00:48 First impressions of the show packaging 02:12 Dissecting the cover art and title 05:25 The power of leveraging your reputation as a host 08:41 Breaking down episode titles and descriptions 20:19 Understanding genre conventions 21:00 How to use listener surveys to create better content & titles 22:01 Topic-based shows and listener engagement 23:26 How to create great custom episode art 30:10 The real value of creating a show trailer⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave us a voicemail with feedback (or unadulterated praise): https://podline.fm/trends