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3 Creative Decisions That Dictate Your Show's Success… or Failure

3 Creative Decisions That Dictate Your Show's Success… or Failure

FromPodcast Marketing Trends Explained


3 Creative Decisions That Dictate Your Show's Success… or Failure

FromPodcast Marketing Trends Explained

ratings:
Length:
49 minutes
Released:
Mar 26, 2024
Format:
Podcast episode

Description

How long should your episodes be? What’s the best format for growth? Plus the most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? ? What did you think of this episode? Click to cast your vote: ? Nailed It! ? Solid ? Meh ? Do betterTopics Covered00:00 Intro00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment10:12  A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show? 25:43 The art of crafting compelling interview shows 29:45 What makes for a great solo podcast? 33:31 What makes a great co-hosted show? 37:01 How we would design a show to get to 50k downloads/episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesAkimboYou're Wrong AboutHow I WriteEssay - Hide Your WorkTanner Campbell - Practical StoicismPod Save America podcastAll In podcastSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Released:
Mar 26, 2024
Format:
Podcast episode

Titles in the series (22)

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.