Ever wondered why some podcast projects fail while others succeed? In this revealing episode, we share our own story of a failed book launch, uncovering valuable lessons that apply directly to podcasting growth and success.3 years ago we launched out first book, "Every Podcaster's Biggest Hurdles," and why it didn't resonate with our audience. And it failed.Miserably!Once of the biggest reasons it failed because we were too ambitious.Yes too ambitious! I know, just stick with me...We'll discuss how our ambitious but unfocused approach led to an epic failure, and what this experience taught us about the importance of clarity and specificity in content creation.In this episode you will discover:How our ambitious but unfocused approach led to an epic failure, and what this experience taught us about the importance of clarityThe power of a focused content strategy that targets a specific audience with clear, problem-solving content.How aligning your podcast with the needs and interests of a well-defined audience can significantly boost your growth and engagement.If you want to learn from our painful and costly mistake to gain an advantage to help grow your podcast this 2024, scroll up and press play.