You've probably been told that you need to know your customers inside out in order to be successful. And while it's true that understanding your target market is essential, most businesses don't actually take the time to do proper customer research.

As a result, they end up making assumptions about their customers that may not be accurate. 

This can lead to all sorts of problems down the line, from marketing campaigns that miss the mark to products and services that don't meet customer needs.

To avoid these pitfalls, you need to make sure you're doing proper customer research. But where do you start?

Here!

In this episode of the Funky Marketing Show, we sit down with my dear friend Zineb Layachi to talk about all things customer research.

Zineb Layachi shares her top tips for conducting customer research that will give you the insights you need to make your business thrive. She also busts some common myths about customer research and reveals why it's so important to keep your finger on the pulse of your target market.

Aside from customer research, we also talked about how to differentiate yourself in a crowded market and the importance of always putting your customers first.

So, if you want to learn more about how to get to know your customers and how to differentiate your business, then this episode is for you! Tune in now and let's get funky!

Overview of the episode:
0:00 - Intro
1:28 - Zineb's background
2:48 - Non-formal version of ourselves
5:15 - A recap of the past year and a half
9:31 - Always try to improve yourself
11:30 - Are you doing for yourself what you do for your clients
14:38 - We all have everything we need
17:40 - Creating a customers story from a puzzle
20:02 - How to make people talk more about themselves
25:35 - Do you really know your customers?
29:28 - Trying out different tones and narratives to ease the customers
32:24 - Let your personality out and use its potential
36:08 - Every generation has a different perspective on things
38:11 - What are the triggers that made you use your humor for work
41:32 - Educating people and giving them value
43:49 - If you have one million dollars, what would you change inside a company?
48:12 - Where can people find Zineb on the web
51:21 - Outro

Find more about Zineb:
https://www.linkedin.com/in/zineblayachi/
https://www.raisetherunway.co/
https://www.pitchslap.live/

Enjoy!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?
Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!


#marketresearch #customerresearch #storytelling #b2bmarketing #funkymarketing