Do you know your customers? Like really really know them? Most businesses say they do, but the truth is they only THINK they do.

The difference between THINKING you know your customers and actually KNOWING your customers can be the difference between a thriving business and one that just gets by. 

Think about it this way – if you really know your customers, you would be able to anticipate their needs and wants. You’d know what they like and don’t like. You’d know what makes them tick and what turns them off. You’d be able to give them what they want, when they want it, and how they want it. And you’d be able to market to them in a way that resonates.

But most businesses don’t operate this way. 

They think they know their customers, but they really don’t.

And that’s a problem.

So how to actually get to know your customers?

Well, in today's episode of the Funky Marketing Show, we'll be discussing just that.

We are joined by Ryan Paul Gibson, the Founder of Content lift, a B2B marketing company that helps businesses research and understand their customers better.

Ryan is in marketing for over 20 years and the reason why he even got into the marketing industry was that he was really curious about how and why customers buy. 

Now, he's on a mission to help businesses understand their customers better so they can create content, products, and services that their customers actually want and need.

And, in this episode, he's going to show us exactly how to do that.

Overview of what we talked about:
0:00 - Intro
3:12 - Ryan Paul's background story
8:32 - Sales and customers success are the ends of customers' journey
9:52 - The importance of understanding your customers and how they think
14:12 - Stop working from the end
17:16 - Customers' journey has changed a lot in the last few years
22:02 - How building the relationship with customers works
25:27 - Gathering information about your buyers
28:48 - Understanding the customers for better budget allocation
33:08 - What happens when the founder is the pipeline of the company
35:15 - Why interviews about your services are important
39:16 - Companies that don't know in which category to market
41:15 - Figuring out which piece of the buying journey is missing
45:08 - How to extract the right information from an interviews
49:10 - Take action on your mistakes
51:18 - How B2B companies buy
56:04 - B2B models constantly change and companies need to adapt fast
57:54 - Outro

Find more about Ryan:
https://www.linkedin.com/in/ryan-paul-gibson/
https://www.contentlift.io/

Enjoy!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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