How is the role of the CMO and SDRs changing? Why do we need to get away from the MQL model? Should the marketing be measured by the revenue?

These are just some of the things we covered in this episode of Funky Marketing Show. Our guest today was Stefan Repin Fractional CMO and consultant and he shared with us many great insights about marketing today and how things are changing.

Overview of what we talked about:

0:00 - Intro
1:39 - Why is Stefan the perfect guest to talk about B2B, ABM, and Demand Gen?
4:29 - What does Stefan consider a good company to be their CMO?
10:15 - Is the role of the CMO changing?
15:42 - Simplify business stories so people can easily relate to it
18:00 - Why do we need to get away from the MQL model?
24:25 - What is the role of the SDR and should marketing handle it?
30:14 - Roles of the SDR are unappreciated and usually misunderstood 
35:31 - SDRs need to be more like marketers and less like sales
38:43 - Is the SDR slowly dying?
40:53 - Should the marketing be measured by the revenue?
45:50 - Marketing needs to experiment more often
46:57 - Where can people find you on social media?
47:55 - Message for the Funky Marketing audience
51:08 - Outro

Enjoy!

Connect with Stefan:
https://www.linkedin.com/in/stefan-repin-revenue-funnel-eli/

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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