Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad.

Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation.

He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building.

He is currently building something good in healthcare but has a proven track record of success in: 
• Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set.
• industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months.
• marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives.
• Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns

Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would).

Here's what we talked about:
0:00 - Intro
3:00 - Timothy Rodman's background
4:46 - Differentiation -  Sexy or not?
7:53 - ZIG when others ZAG!
10:36 - Not everybody sees what you are seeing
15:36 - B2B has CHANGED
20:00 - Are you educating your customers?
23:52 - Better leads = Better conversions!
27:34 - If something doesn’t work, change the approach
30:15 - Create a good foundation, seize the demand, and then EXPAND
31:13 - Rising to the position of leadership
41:27 - Education and work experience got us to where we are now
44:40 - Always explain the way
46:16 - Prove that you are worth your weight
52:57 - Music and B2B Marketing
56:30 - Message for the Funky Marketing audience
59:35 - Outro

Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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