Love them or hate them, Display Ads are not going away anytime soon. So, with the phrase ‘if you can’t beat them, join them’ in mind, it’s time to dig into what Display really is and how it’s different from Programmatic Display.In this episode, Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, Head of Performance Marketing at Metadata, tackle the ins and outs of Display marketing and attempt to demystify some of its more complicated aspects.Tune in to learn when to use Display and Programmatic Display, separately and together, and get some insights into Display as the new channel in Metadata.Find out:What Display is and what it’s notQuestions B2B marketers should be asking Display platformsHow Metadata plan to leverage Display Ads moving forwardCatch the full episode to get more insights into all things Display Advertising.00:00 - 00:24 Intro00:25 - 01:13 Mark goes over the key points of this episode01:14 - 02:26 What’s the difference between Display and Programmatic Display02:27 - 03:56 Account-based marketing (ABM): Google Display Network vs using Programmatic03:57 - 07:18 Silvio breaks down hidden costs of Programmatic07:19 - 09:59 What questions should B2B marketers be asking ABM vendors10:00 - 11:00 What does it take for Display Ads to show up on premium sites11:01 - 12:51 When it makes sense to run Display Ads12:52 - 14:06 How to show performance when running Display Ads14:07 - 15:50 Common mistakes people make with Display15:51 - 17:58 What makes good Display creative17:59 - 19:09 Silvio’s recommendations for retargeting using Display19:10 - 21:39 How trends impact the types of Display Ads running on mobile and desktop21:40 - 22:52 Why you should avoid using gaming Display Ads22:53 - 26:09 Silvio and Mark talk about Metadata’s decision to use Display Ads26:10 - 27:32 Metadata’s thought process around attribution27:33 - 29:02 Silvio discusses some of the info on Metadata’s Programmatic release29:03 - 30:32 Where to start when using Display Ads30:33 - 33:29 What lies in the future of Display33:30 - 33:55 Conclusion33:56 - 34:40 - Outro