After all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events. Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part repurposing framework, and also share a few hiccups that happened down the line.Listen to the full episode to learn how to get enough valuable content out of your event long after it’s over.Find out:How to apply our five-part repurposing frameworkThe importance of having a plan going inWhy your content’s structure and the platforms you use matterHow email complements social media marketing00:00 - 00:26 Introduction00:28 - 03:16 What inspired Justin to repurpose content from the Demand event03:17 - 04:46 Why your core content has to be good04:47 - 06:29  Lessons from how the content for the event was structured06:30 - 09:09 The benefits of having pre-recorded sessions09:10 - 14:07 How Metadata handled the hiccups that occurred during the event14:08 - 15:34 Why it’s vital not to bank on perfection15:35 - 29:50 Justin’s five-step framework for repurposing events29:51 - 30:45 The importance of finding good partners30:46 - 32:58  Justin’s approach to getting traffic and ranking32:59 - 34:26  The unexpected successes during Metadata’s event34:27 - 35:03 How old content can be just appealing as the new material35:04 - 36:33 Why consistency is important when sending out content36:34 - 39:40 What Justin and Mark would have done differently39:41 - 40:45 OutroLinksThe DEMAND Content Hub: https://metadata.io/resources/demand/Justin's course "Content Repurposing Roadmap": https://contentrepurposingroadmap.com/Content 10X: https://www.content10x.com/Algert: https://algert.co/