As we wrap up our first year of Demand Gen U, we thought it would be fitting to look back at everything that’s happened at Metadata over the past year.We’re taking a trip down memory lane to discuss the good, the bad and the ugly at Metadata in 2022!Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, reminisce over Demand events, comparison pages, LinkedIn demos and damning budget cuts. It’s not one for the faint-hearted!Find out:Our successes with comparison pages and Demand eventsWhy Metadata are stepping away from incentivized LinkedIn demosHow we dealt with 30%-35% marketing budget cuts0:00 – 1:43 – Intro (featuring beanies and man-buns)1:43 – 6:44 – Podcasting trial and error 6:44 – 11:06 – What’s helped Jason grow in his role 11:06 – 13:39 – Analyzing the 6Sense comparison page13:39 – 17:18 – Going bigger and better with Demand17:18 – 19:46 – That LinkedIn incentivized ad cliff19:46 – 25:08 – Why we U-turned on analysts25:08 – 30:08 – Creating a new category (we’re not an ABM platform, guys)30:08 – 34:35 – Dealing with budget cuts34:35 – 39:43 – Planning for the ‘new normal’39:43 – 42:37 – Goodbye MDF numbers…42:37 – 44:12 – Outro