Zero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy. Listen to find out:The definition of zero-click contentWhy and how you should get started with zero-click contentWays that you can measure its successFor more information and insights on zero-click marketing from Mark and Amanda, tune into the full episode.0:00 – 1:14 – Introduction1:14 – 3:00 – What is SparkToro? 3:00 – 6:43 – How Mark and Amanda got in touch6:43 – 10:14 – Amanda explains zero-click content10:14 – 15:22 – Amanda on audience personas and how they link to zero-click content15:22 – 17:22 – How to measure zero-click content17:22 – 21:15 – How to be comfortable giving away your punchline21:15 – 23:52 – How Metadata measures zero-click content 23:52 – 26:23 – People follow people vs brands26:23 – 29:58 – SEO at SparkToro29:58 – 32:02 – Targeting account-based marketing platforms32:02 – 35:22 – Amanda’s zero-click content framework35:22 – 38:37 – Things to avoid when creating zero-click content38:37 – 40:15 – Outro