In marketing, it’s not all about getting those shiny new customers. Tapping into your existing customer base to drive more demand is essential to ensure sustainable growth.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, dive into different ways to create demand with existing customers and Metadata’s strategy for doing so.Find out:What customer marketing really meansThe importance of encouraging brand ambassadorsMetadata’s approach to customer marketingListen to the full session to uncover how to drive demand with your existing customer base.0:00 – 0:23 Introduction0:24 – 4:47 How to define customer marketing4:47 – 6:31 Why customer advocates and ambassadors are your secret weapon6:32 – 9:54 Why you should focus on Net Retention Rate (NRR)9:54 – 17:15 Metadata’s approach to customer marketing17:15 – 19:11 Metadata’s approach to executive outreach and alignment19:11 – 22:26 How to use a customer advisory board22:26 – 24:22 Using exclusive content for existing customers24:22 – 28:22 How to measure goals in customer marketing28:22 – 30:09 Where community management falls into customer marketing30:10 – 31:18 Outro