It’s safe to say that no matter what industry you’re in, the hiring market is a little crazy right now. The top candidates aren’t staying on the market for very long, so this is a big challenge for anyone looking to build their marketing team.But whether you’re building a team from scratch or just got the green light to boost your headcount, we’ve got some tips for you.Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, join forces in this episode to share some of the tips and lessons they’ve learned in their journey to build a top marketing team.You’ll learn why the type of marketing focus should influence your hiring decisions, why you need to hire people better than you, and how to craft the perfect job description.Listen to the full episode to refine your recruitment push and build a world-class marketing team.   Find out:How to align your marketing vision with your recruitmentWhy it’s always important to hire people better than youMetadata’s process for building a marketing team0:00 – 0:21 Introduction0:22 – 4:15 Why building a modern marketing team depends on the role of marketing in a business4:15 – 6:17 Jason’s approach to building a marketing team6:17 – 9:07 Jason’s vision for his marketing team9:07 – 12:17 What to look for in your first hire12:17 – 13:37 How to vet the right people for your team13:37 – 19:59 How to decide which roles to prioritize hiring for20:00 – 23:48 Should you hire generalists or specialists?23:49 – 27:54 How to structure a marketing team27:55 – 34:33 What’s the perfect headcount for a marketing team?34:33 – 39:50 The importance of diversity when building a team39:50 – 42:30 The top things Jason learned from building a team from scratch42:30 – 44:20 Outro