One of the hardest tasks B2B marketers face these days is finding benchmark data for their ad campaigns. It’s either the data simply doesn’t exist, or it’s incredibly difficult to pinpoint any discernible context.That’s why we assembled a three-man team to dig into our annual B2B paid social benchmark report and provide valuable insights that you can tweak to get some data of your own. Join Mark Huber, Head of Brand & Product Marketing, Jason Widup, VP of Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, as they talk through launching the report and what Metadata has got planned based on the information it revealed.Find out:Year one vs. year two of creating Metadata’s benchmark reportWhy sharing benchmark data is necessaryThings to consider when you’re doing original researchCatch the full episode to find out more about the benchmark report.00:00 - 01:21 Intro01:22 - 02:00 Setting the scene to discuss Metadata’s annual paid social Benchmark Report02:01 - 04:18 Why Metadata released their benchmark report 04:19 - 09:41 Motivation behind and insights into Metadata’ s report from last year09:42 - 11:08 A breakdown of what went into creating the dashboard for last year’s report11:09 - 13:50 What’s new in this year’s benchmark report13:51 - 15:31 Why it’s important to provide solid, traceable data in any piece of original research15:32 - 16:44 What assets were present in Metadata’s bench report last year16:45 - 18:00 The areas where Justin spruced up the 2022 benchmark report 18:01 - 19:56 Why you shouldn’t gate your benchmark report19:57 - 22:26 What moving parts came together to create the report22:27 - 26:05 How Metadata ensured their data was both valid and properly presented26:06 - 27:03 The timeframe Metadata used to create this year’s report27:04 - 32:16 Why people shouldn’t jump to conclusions based on insights from the report32:17 - 37:37 How to get the most out of a benchmark report37:38 - 38:27 Conclusion38:28 - 39:15 Outro