17 min listen
232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex
232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex
ratings:
Length:
36 minutes
Released:
Sep 27, 2022
Format:
Podcast episode
Description
Many financial institutions have lost the emotional connection with their clients, so some of the brightest minds in the industry have started keeping score.
Marc Whitehead (https://www.linkedin.com/in/marc-whitehead-9a37246/) and Nick Bond (https://www.linkedin.com/in/nick-bond-9236953/), co-founders of Emotive Technologies and The Apex Scoring System (https://www.apexscore.ai/), spoke with us about what they found in their 2022 U.S. Banking Industry Loyalty Report.
Join us as we discuss:
What drove Marc and Nick’s team to commission the report (4:34)
Emerging patterns throughout customer loyalty in financial services (15:53)
How to bridge the emotional gap in customer expectations (23:06)
Check out these resources we mentioned during the podcast:
- 2022 U.S. Banking Industry Loyalty Report (https://get.apexscore.ai/bankloyalty/)
- Apexscore.ai
- Marc@apexscore.ai
- Nick@apexscore.ai
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Marc Whitehead (https://www.linkedin.com/in/marc-whitehead-9a37246/) and Nick Bond (https://www.linkedin.com/in/nick-bond-9236953/), co-founders of Emotive Technologies and The Apex Scoring System (https://www.apexscore.ai/), spoke with us about what they found in their 2022 U.S. Banking Industry Loyalty Report.
Join us as we discuss:
What drove Marc and Nick’s team to commission the report (4:34)
Emerging patterns throughout customer loyalty in financial services (15:53)
How to bridge the emotional gap in customer expectations (23:06)
Check out these resources we mentioned during the podcast:
- 2022 U.S. Banking Industry Loyalty Report (https://get.apexscore.ai/bankloyalty/)
- Apexscore.ai
- Marc@apexscore.ai
- Nick@apexscore.ai
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Sep 27, 2022
Format:
Podcast episode
Titles in the series (100)
9) #ByTheBook: Ask 3 Questions, Generate 10x Digital Growth: What if you could generate 10x more loans and deposits by asking 3 questions? (Caveat: They’re hard questions about fear and uncertainty.) You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth... by Banking on Digital Growth