How can you measure the impact of unmeasurable leads and tactics? Dark social and the dark funnel are hard to both define and measure, but they could be a significant part of your leads and conversions.Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore the concept of dark social and the dark funnel and what you need to know about them. Find out:What dark social and the dark funnel meanWhy brands should focus on building trust and relationshipsHow Metadata nurtures potential customersWatch the full session to learn more about harnessing the power of dark social and the dark funnel.0:00 – 1:07 Introduction0:40 – 2:27 How to get clear on your ICP2:27 – 8:23 The easiest ways to define your ICP8:23 – 10:33 How to analyze your customer data10:34 – 12:51 Why you should focus on the people to help identify your ICP12:52 – 16:03 How to find customers that are a good fit based on the tools they already use16:03 – 19:28 Looking at customer intent data sources19:28 – 25:01 Why you need to find unique sources of data25:02 – 28:27 What to do if you don’t know your ICP yet28:27 – 32:58 How to start testing ICPs32:59 – 35:50 How important audience size is35:51 – 37:10 RoundupIf you'd like to learn more, reach out and schedule a demo: https://metadata.io/