The way you articulate your sales messaging matters. Tim Riester joins the show to discuss how research on decision-making psychology can elevate your customer conversations. Tim, Chief Strategy Officer of Corporate Visions, has studied the neuroscience and cognitive psychology behind how people make choices. In this episode, you'll learn how the science behind messages can help you successfully frame your strategies.Key Takeaways:06:37 - Tips for A Sales Rep Trying to Empathize with the Customer08:02 - Data Breakout: Creating Your Value with Powerful Messaging11:21 - The Way You Approach A Prospect vs. Expanding an Existing Customer17:57 - Measuring the Impact of Different Messaging Strategies27:55 - Tim Describes Sales in One Word28:27 - Micro Action: Rallying Your Sales Teams Around New InitiativesWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Tim Riesterer: https://www.linkedin.com/in/tim-riesterer/