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How a sales and marketing collaboration builds customer-first initiatives

How a sales and marketing collaboration builds customer-first initiatives

FromReveal: The Revenue Intelligence Podcast


How a sales and marketing collaboration builds customer-first initiatives

FromReveal: The Revenue Intelligence Podcast

ratings:
Length:
44 minutes
Released:
Jan 1, 2024
Format:
Podcast episode

Description

Marketing frames the message and story that sales reps receive as they go out into the wild.But also…salespeople must actively engage with the market and produce leads, not only relying on marketing.It’s a both/and situation.We sat down with @Jyllene Miller, President of Jyllene Miller Enterprises and a globally acclaimed two-time Female Executive of the Year award-winner. She shared her thoughts about the close link between selling and advertising and how they can benefit from each other if they trust each other.Additionally, she puts emphasis on the idea that each participant can gain from the other's experiences and insights. The healthier professionals are in mind and body, the better they will show up for each other on the job.Resources: Centers for Disease Control and Prevention
Released:
Jan 1, 2024
Format:
Podcast episode

Titles in the series (100)

Reveal is for revenue leaders who want to reach their fullest potential. Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market. You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.