What’s the secret to getting people to attend your virtual event? Not just to show up, but to actually want to be there and participate.  Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down some of the ways they promoted a Metadata virtual event successfully. Listen to the full session to learn how to successfully plan, promote, and host your virtual event so that people want to show up.Find out:Why getting clear on your intent is the first step to planning a successful eventHow to set realistic goals for your virtual eventThe different ways Metadata promoted its virtual event0:00 – 0:39 Introduction0:39 – 2:26 What is a virtual event?2:26 – 6:38 Where the idea for a Metadata virtual event came from6:38 – 11:21 Figuring out the event’s main concept11:21 – 15:15 How to build intent for your virtual event15:15 – 19:28 Setting goals for a virtual event19:28 – 23:27 Finding the right speakers 23:27 – 27:11 How the launch was planned 27:12 – 31:05 Metadata’s launch promotion strategy31:06 – 35:26 How Metadata drove engagement through contests 35:26 – 37:26 What we could have done differently 37:26 – 39:23 Memorable moments from the launch39:24 – 40:37 Outro