12 min listen
Social Media for Live Events in a Pandemic with Lauren Caselli
FromThe Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Social Media for Live Events in a Pandemic with Lauren Caselli
FromThe Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
ratings:
Length:
29 minutes
Released:
Feb 16, 2021
Format:
Podcast episode
Description
For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience. In this episode of the podcast, we talk about: How the pandemic changed different industries The difference between structuring virtual and live events The unexpected benefit to hosting virtual events Preparing your virtual event for success How to use social media to build excitement about your virtual event …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself. Instagram: https://www.instagram.com/laurencaselli_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137
Released:
Feb 16, 2021
Format:
Podcast episode
Titles in the series (100)
How to Deal with Customer Complaints or Negativity Online: Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation. Today’s show covers: How to know if you... by The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)